About Bob Troia

Superhuman Summit - Minimum Effective Quantification

Hi! I’m Bob (aka “Quantified Bob”). I am an Austin, TX-based technology entrepreneur, biohacker, and self-quantification geek focused on the intersection of data-driven citizen science, health and wellness, human performance, longevity, and personal optimization.

My career in technology spans over 2 decades, from the earliest days of the World Wide Web (before the dot-com crash of the late 90’s), through the rise of online communities, social networks, and social media platforms, through the emergence of consumer-facing health and wellness, AI and machine learning, mobile apps, and blockchain technologies.

I am the cofounder of Awesome Labs, a health, wellness, and emerging technology studio and the founder of OPTML, my consulting and coaching venture (more information below).

Feel free to check out my complete professional background/bio on Linkedin, and visit this page to learn more about why I started this site.

Media and Press

Check out my Media page for a full list of appearances and talks.

My self-optimization journey has offered many opportunities to share my experiences. I have appeared on a number of TV programs and magazines, including CBS News Sunday Morning, PBS NewsHour Weekend, National Geographic Explorer, CBC (Canada), SBS-TV (South Korea), Fast Company, Men’s Fitness, and Outside Magazine, have appeared on some great wellness-related podcasts like Ben Greenfield Fitness, The Life Stylist Podcast, Ben Pakulski’s Muscle Intelligence Podcast, Extreme Health Radio, Quantified Body, and I have given talks at a number of leading conferences, including Quantified Self (USA and Europe), Biohacker Summit (Helsinki), Health Optimisation Summit (UK), and the Superhuman Summit (Vancouver, Canada).

Hire Me!

Business Consulting

I am technology executive and entrepreneur with over two decades of experience starting, building, and running successful technology companies. I offer strategic consulting and advisory services to organizations, entrepreneurs, and investors on everything from strategy to product development. Feel free to contact me if you would like to learn more.


I have worked with everyone from elite poker players and athletes, to billionaire entrepreneurs, successful business and finance executives, world-renowned chefs, musicians, and medical professionals. I offer remote consults (via phone/Skype/Zoom) in addition to monthly data-driven coaching services (on a limited basis), and have access to several biohacking-focused fitness and recovery facilities. Contact me for more information.

Let’s Connect!

Have a question or have something you would like to discuss? Great! You can drop me a note at bob [ at ] quantifiedbob [ dot ] com

You can also connect with me on InstagramTwitterFacebook, or Linkedin.

Content Policies (Paid Posts, Guest Posts, Link Insertions)

I often receive unsolicited messages saying something along the lines of “Hi, I’m reaching out to check if you accept paid posts (written as per your instructions) or link insertions (in old articles) on your site.” To be clear, I do not accept paid posts, guest posts (or work with outside writers), or add outbound promotional links to my older posts. Sorry, nothing personal but everything on this site is written by me and only me. 😉